Which Festivals Are You Going to This Year?

With Coachella and Lollapalooza: Chile right around the corner, it makes me wonder what everyone's plans are for this years festivals. 

The line up for Coachella is pretty impressive, but I'm holding out for Austin City Limits Festival for 2011. See you in September!!

Coachella | Lollapalooza | Lollapalooza Chile | Austin City Limits

The Strokes New Album Out March 22, 2011

If you're into The Strokes, then you already know this, but if not: Hey, The Strokes have a new album coming out on March 22, 2011. You should check it out. Rolling Stone says it sounds pretty good.

Can't wait…


Rolling Stone Review: Under Cover of Darkness by The Strokes

What Do You Think of Behavioral Advertising?

How do you feel about companies using your interests and web histories to create a more specific marketing strategy to use towards you? Recently, Google and Mozilla opted out of using this type of marketing on their sites; both offering their users a "block" or "do not track" application.

Is this invasion of privacy? Or is all fair in internet surfing history?

These are some of the ads from my Facebook, which uses my "likes" and interests on my profile.

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Resources:

Ostrow, Adam. (2011, January 28). 'Like' it or not, online ads are getting personal. Retrieved from

http://www.cnn.com/2011/TECH/social.media/01/28/personal.advertising/index.html 

Check Out This Social Networking Map from Flowtown

To see a larger view of the map go to Flowtown - The 2010 Social Networking Map

Are Social Media Experts a Thing of the Past?

Social media has become a huge part of people’s everyday life. We’re updating statuses on Facebook, tweeting on Twitter, checking in on Foursquare, and connecting on LinkedIn. If you aren’t, then you’re living under a rock. But these sites aren’t just for personal usage, but professional as well. Social media has become a great and easy way to promote and market almost anything on the internet.

With social media technology on the rise and developing so quickly, many jobs were created for those who had specific knowledge in the business. But with the world becoming more accustomed with the technology, some of these job titles may not be needed anymore. The job functions may not become irrelevant, but they may simply be absorbed into other positions once companies become more comfortable with social media.

Mashable’s article, The Future of the Social Media Strategist, asked many individuals in the social media field to give their opinions on the matter using Twitter and Quora. Beate V. Kittelsen, a social media manager at Eniro gives her outlook on the subject.

“The job descriptions social media manager/strategist/consultant and so on are used because the social media is still new to the majority of all businesses. I believe that after this paradigm shift we will have new media/technology manager/strategist/consultant whose role will be to hunt trends, test and join new things, and adapt this to their company or customer at the right time.” – Beate V. Kittelsen

So, what can one do to not become a thing of the past? Stay on top of your game. Be aware that social media is becoming easier for people to use and you should take of advantage of it while you can. Know what you are doing and push your way to the top. Establishing yourself as an executive, and a knowledgeable one, will allow you to have more say and control on your future.

You can also teach others about social media and how to use it. Even though people are becoming more familiar with social media, they still don’t know all of the tricks and secrets that could be used. Utilize your skills and inform others about the wonders of social media.

Mashable also has an article for succeeding in social media – 7 Tips for Succeeding as a Social Media Strategist. This article gives great tips for getting ahead in a social media job and staying there.

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Resources:

Swallow, Erica. (2011, January 15). The Future of the Social Media Strategist. Retrieved from http://mashable.com/2011/01/14/social-media-strategist-future/

Swallow, Erica. (2010, December 8). 7 Tips for Succeeding as a Social Media Strategist. Retrieved from http://mashable.com/2010/12/08/social-media-strategist/