Friday, January 28, 2011

What Do You Think of Behavioral Advertising?

How do you feel about companies using your interests and web histories to create a more specific marketing strategy to use towards you? Recently, Google and Mozilla opted out of using this type of marketing on their sites; both offering their users a "block" or "do not track" application.
Is this invasion of privacy? Or is all fair in internet surfing history?

These are some of the ads from my Facebook, which uses my "likes" and interests on my profile.
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Resources:
Ostrow, Adam. (2011, January 28). 'Like' it or not, online ads are getting personal. Retrieved from
http://www.cnn.com/2011/TECH/social.media/01/28/personal.advertising/index.html 

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